SP 127/GKPB/OJK/VIII/2025
PRESS RELEASE
OJK ENCOURAGES SAVING MONEY HABITS AT EARLY AGE FOR NATIONAL DEVELOPMENT
National Savings Day and Financial Literacy Month in 2025
Jakarta, August 22, 2025. Indonesia Financial Services Authority (OJK), along with Ministries/Institutions, the financial services industry, Regional Government, and stakeholders promoted saving money habits at early age for better future planning and national development. The call to save money since earlier ages surfaced during the National Savings Day (HIM) and Financial Literacy Month (BLK) 2025 in Jakarta, Friday, exploring “Brighter Golden Indonesia through Saving Habits".
Coordinating Ministry of Economic Affairs Airlangga Hartarto, Vice Chairman of the Board of Commissioners of OJK Mirza Adityaswara, Chief Executive of Market Conduct Supervision, Education, and Consumer Protection of OJK Friderica Widyasari Dewi, Governor of West Java Dedi Mulyadi, leaders of ministries/institutions, and financial services business actors all attended the event.
The event was held at the Dhanapala Building in the Ministry of Finance Complex, with more than 1,000 students in all levels participating.
Airlangga Hartarto, who is the concurrent Chairman of the National Inclusive Financial Board (DNKI), emphasized saving money at early age to anticipate urgent situations in the future.
“Friends, it is important to save some money, so you don't have to ask for more money to your parents when you want to buy something. When you have saved some of your pocket money, you can have the liberty to buy it with your own savings," Airlangga stated.
Mirza Adityaswara expressed a similar sentiment, explaining that saving money is not only beneficial for oneself, but also for the national economy development.
“Start saving your money, no matter how small the amount is. The people's money will be circularly distributed for national development, financing companies, manpower, and Indonesia. Back then we saved money using Students' Savings. The youth now can save through SimPel. Old habits remained: implement saving habits as early as you can," Mirza said.
Friderica Widyasari Dewi also confirmed HIM as OJK's support to the Government's Asta Cita (The Eight Goals) for Golden Generation of Indonesia in 2045.
“Students can buy anything they need or want with their own money, not with debts. Always be aware and careful of illegal online loans and consumptive behaviour for the sake of lavish lifestyle, because it will be harmful to your future as a youth," Friderica conveyed.
Regional Officials and Financial Services Industry Associations and Leaders were named as awardees.
From the KEJAR Program, including Students' Savings SimPel and Children's Savings, making up almost 88 percent of Indonesian students or 58.32 million saving account owners valuing over Rp34 trillion.
Throughout the HIM 2025 period from July 1 to August 10, 2025, there has been 263,109 new saving accounts opened, with savings amounting to Rp338.6 billion. An amount of 4,283 disseminations were held, with total participations of 334,540 from school and university students, teachers, and parents. The Bank Goes to School Programs were held for more than 120 thousand times in more than 101 thousand schools in all over Indonesia.
These achievements reflected the joint commitment to expand financial access and raise the awareness among youth on saving money and financial independence in the future.
Financial Literacy Month
OJK has initiated Financial Literacy Month (BLK) as a part of the National Movement of Financial Inclusion GENCARKAN to equally and massively improve financial literacy rate.
BLK was held from May to August 2025, starting from BLK Kick Off events, Financial Literacy Series 2025, Financial Literacy Campaign 2025 and Financial Literacy Award 2025. Throughout May to August 2025, OJK has held BLK Kick Offs in 81 cities/regencies and 19 provinces, 7,293 Financial Literacy Series events in 415 cities/regencies and published 4,225 Financial Literacy Campaign contents that reached 100 million viewers.
As the main event, OJK also held One Student One Bank Account (KEJAR) Award and Financial Literacy Award. KEJAR Award rewards banking industry, education institutions, and regional government that actively supports KEJAR Program in account opening, publication, dissemination, and education aspects.
Meanwhile, Financial Literacy Awards granted appreciation to financial services business actors (PUJK), stakeholders, regional government, financial literacy ambassadors, and communities who have supported equal and massive financial literacy improvements. The two awards are expected to light the collaboration spirits in building a healthy, inclusive, and sustainable financial ecosystem.
The following are the recipients of the respective awards:
Financial Literacy Award
1. Best Financial Literacy Program for PUJK:
- PT Bank Central Asia TBK
- PT Pegadaian
- PT BPD Jawa Tengah
- PT Bank Syariah Indonesia TBK
2. Most Active Financial Literacy Program for PUJK:
- PT Bank Mandiri (Persero) TBK
- PT BPR Hasa Mitra
- PT Pegadaian
- PT Permodalan Nasional Madani (Persero)
- PT Sucor Sekuritas
- PT Asuransi Allianz Life Indonesia
- PT Bank Aceh Syariah
3. Massive Ambassadorship Program OJK PEDULI Establishment for PUJK:
- PT Bank Mandiri (Persero) TBK
- PT Bank Negara Indonesia (Persero) TBK
- PT BPD Sumatera Selatan dan Bangka Belitung
- PT Permodalan Nasional Madani (Persero)
4. Best Financial Literacy Program for Regional Government:
- Provincial Level: West Java Provincial Government
- City Level: Bandung City Government
- Regency Level: Maros Regency Government
5. OJK PEDULI Category:
- Best OJK PEDULI for OJK Regional Office: Lolita Setyawati
- Best OJK PEDULI for OJK Regional Office: Tri Ivan Darmawan
- Best OJK PEDULI for OJK Regional Office: Khusnul Khotimah
- Best OJK PEDULI for PUJK: Kristiana Susanti
- Best OJK PEDULI for PUJK: Serly
- Best OJK PEDULI for PUJK: Magfirah Puti G
- Best OJK PEDULI for PUJK: M. Charles Nur O
- Best OJK PEDULI Prioritized Segment: Muhammad Rizky
- Best OJK PEDULI Prioritized Segment: Andrau Boston T
- Best OJK PEDULI Prioritized Segment: Anggia Ayu L
- Best OJK PEDULI Prioritized Segment: Nurdessy Nirmala
KEJAR Award
1. Best KEJAR Implementation for Banks:
- State-owned Bank Subcategory: PT Bank Rakyat Indonesia (Persero) Tbk.
- Conventional Commercial Bank Subcategory: PT Bank Central Asia Tbk.
- Sharia Commercial Bank Subcategory: PT Bank Syariah Indonesia Tbk.
- Regional Development Bank Subcategory: PT Bank DKI
- West Indonesia Sharia Regional Development Bank/Regional Development (BPR/BPRS) Bank Subcategory: PT BPR Gema Pesisir West Sumatera Province
- Central Indonesia BPR/BPRS Subcategory: PT BPRS Bhakti Sumekar Perseroda East Java Province
- East Indonesia BPR/BPRS Subcategory: PT BPR Hasamitra South Sulawesi Selatan Province
2. Best KEJAR Achievement in Celebration of the National Savings Day:
- PT Bank Mandiri (Persero) Tbk.
3. Most Active Banks in Bank Goes to School Program
- PT BPD Jawa Barat dan Banten Tbk.
4. Best KEJAR Implementation for Educational Institutions
- General Institution: SMK Negeri 1 Saptosari Provinsi Daerah Istimewa Yogyakarta dengan mitra kerjasama Bank BPD DIY
- Religion-Based Institution: MTsN 3 Malang Provinsi Jawa Timur dengan mitra kerjasama PT Bank Negara Indonesia (Persero) Tbk.
- Institutions for the Special Needs: SLB Negeri 01 Sungai Pagu Provinsi Sumatera Barat dengan mitra kerjasama PT Bank Mandiri (Persero) Tbk.
5. Best Regional KEJAR Implementation
- Provincial Level: DKI Jakarta Province
- Cities/Regencies Level: Denpasar City
Through the National Savings Day and Financial Literacy Month 2025, OJK expects saving money habits will deepen its root amongst school and university students and strengthen collaborations between stakeholders to create meaningful financial education and inclusion in align with the Golden Indonesia 2045 vision, where the youth will be the drivers of sustainable economy.
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Head of the Literacy, Financial Inclusion and Communication Department – M. Ismail Riyadi;
Tel. (021) 29600000; E-mail: humas@ojk.go.id
